On being unemployable ......

I made this last night, its made from 925 Sterling silver chain, beads, findings and wire. Lapis Lazuli beads, small freshwater pearl beads and tiny white quartz chips

Since I was about 12 years old and gave up my first paper round having been bitten by a dog 3 days running, I have always had a job, or a tangible role in life. I have worked on Watercress beds, picking and packing in the school holidays, as a groom, as a pigherd, mucking out arks and feeding them.

I worked in Woolies for years as a Saturday girl, on the Deli counter selling bacon, sausages and a variety of cut meats. I always went home smelling of Garlic Sausage! I worked on Ladies Wear later on, and vividly recall selling cotton knickers to Lesley Judd - I was still a Blue Peter watcher in those days, and she was a presenter, along with John Noakes and Peter Purvis. It was very difficult to watch Blue Peter after that, knowing she may have the very knickers on that I had wrapped and sold her!

I worked at The Copper Kettle on Saturdays. A proper old fashioned tea room  that sold amazing cream cakes and sandwiches, or poached eggs on toast, and substantial 'luncheons' usually a roast or other home-made fare.  I loved working there, there were so many regulars, always generous with their tips and curious about my navy blue 'Alice in Wonderland' Clarks children's shoes, and red ankle socks I wore. I wore them to be different, I wore them because in those days Alice represented my ambition to escape the life I was living at home. It was my quiet rebellion. My attempt at non conformity.

School, college and the like saw me working in numerous jobs to supplement my income, pubs, restaurants,  anything that was legal, and paid on a regular basis.  Sometimes working more than one job. Nothing was beneath me.

Then I drifted into IT having become seriously disenchanted with the misogynistic attitude I had encountered in the Building trade, I had studied Building Construction Technology and Architecture, but when employed by a Diocesan Architects office, despite being qualified and able, was treated like the tea girl. I hadn't studied for years to devote myself to the finer points of brewing a cup of PG Tips.

I began to look around - IT seemed to be the up and coming thing, Programming especially. It was a profession with a future as far as I could work out at that tender age; we are in the very early 1980s by now. Certainly the 'Old Boys' club atmosphere of so many professions wasn't  obvious to me. It seemed a relatively level playing field for both genders too,  meritocracy, rather than misogyny.

So I opted for this, I worked at a computer operator at first, in the heady days of Tape desks and exchangable disks. In the days when computing power was still measured in the number of bytes used in memory and computers filled large rooms - but only had the capabilities of a small PC today.  I learned boolean algerbra, binary, octal and hexadecimal, and could read these as easily as I read English today. I spoke to the computer in a language it understood - Assembler, and then later Cobol and many others, from 4GLs to TP monitors, Data Dictionaries and everything inbetween.  I was a Geek of the first order.

After some 25 years of this I became bored, and disenchanted with this profession too.  I hated having it on my conscience that every time I designed and developed a new piece of software, I was effectively putting some poor sod out of work. Sometimes the software we wrote replaced entire departments of clerks. It made me uncomfortable.  Eventually I quit on the basis I would be a stay at home Mummy, albeit a bit late in the day, my kids had all but finished Primary School by the time I came to this position in my life.  I loved my kids, but needed something more, something to stimulate the grey matter, and I became very interested in the marriage of Art and Design with Horticulture. It tied up so many of my interests into one convenient package: Garden Design.

So again I took myself off to study - firstly spending a year at Merrist Wood on a Diploma, and then after I started a BSc in Garden Design at Sparsholt.

I got sick, and the World seemed to come to a grinding halt. Everything was subsumed by Cancer, it not only ate into my body, it seemed to eat into every part of my life too.  You cant imagine the changes this one simple six letter word has made on my life. It cost me friendships. It cost me my health, it cost me my confidence. And it made me unemployable. Who wants to employ someone who has had cancer and might get it again.  Not a very good prospect am I.

Anyway, I am now at a stage where I need to find something to do with my time. Something that not only interests me, and feels worthwhile, but also enables me to earn a little, to have a little independence and self respect again for helping myself, rather than looking for hand outs (I don't claim any benefits, despite being entitled, and never would unless circumstances forced me to).

I have had a go at making lots of things, many of which I have shown you on the blog here.  I think the answer maybe in going  solo and trying my hand at one of these as a part time occupation.

So why I am rambling on, and what  is it I want from you. Honesty I suppose. Do you think what I made in the photo above is saleable. Would you buy it, would you give it as a gift or like to receive it as such.    What would you be willing to pay for such an item. Should I be doing it differently? Is it too old fashioned? I would really value an opinoin. And no Polly Anna's please - I need to understand whether others think this would be a viable path for me to pursue before I commit to it, as the investment in materials is not inconsiderable for a person who doesn't work, who doesn't receive benefits and lives off her husbands kindness, and her own savings. I'd really appreciate the feed back. Thanks x

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Comments

Kate (@ShrewUntamed)
Kate (@ShrewUntamed) 06 December 2011 at 16:17
Zoe,

Last weekend I went to my childrens' School Christmas Fair where a friend and fellow Mummy was selling her sister's handmade jewelry. Firstborn bought a pair of earrings which cost her £5. I considered a necklace priced at £7 - but then someone else bought it!

They sold out before we had left - nothing was priced under £3.50 and most items were over £5. I think your very pretty bracelet would be something people would very much like and would be prepared to pay for. You would have to work out whether or not it would be cost effective obviously, but I do think there is a market for pretty handmade things. There are also Etsy and Folksy - websites where anyone worldwide can source and purchase handmade goodies such as yours.

I think you should go for it! If the bracelet is anything to go by you have an ability to make very pretty and saleable items. Canvass local boutique shops and ask them what they would like to see as accessories for their customers? It never hurts to ask!

Good luck.
xxx
Zoe Lynch
Zoe Lynch 06 December 2011 at 16:27
Interesting reply - can only assume the friends sister didn't use semi precious gems stones and solid silver then - I couldn't have bought the component parts for £7 - let alone sold them for that. Let me know who her wholesaler is!!

Thanks for the encouragement though - it is appreciated. xxx
felicitybevan@btinternet.com
felicitybevan@btinternet.com 06 December 2011 at 16:41
It's lovely Zoë. Very sellable - providing you get your price point right. I would buy it, or similar for myself and I can think of a couple of friends it would make a good gift for - the price being right of course. It's not scarily modern nor old-fashioned, kind of in between.

My only caveat would be that there are a lot (and I do mean a lot) of jewellery makers out there making much the same thing- go to any craft fair or craft Market and you will see what I mean - and I suspect that it's probably hard to make a living. What would be your usp? Or is that not important?

Perhaps you are on your way to becoming the next Links of London!

All the best.
Zoe Lynch
Zoe Lynch 06 December 2011 at 16:53
Thanks F, appreciate the candour, and yes the price will determine everything.

I wasn't so much looking to earn a living, or at least nothing comparable to my previous ability to earn, as that would be totally unachievable. I was more hoping to make myself an income that would assuaged my guilt at spending the iGit's hard earned lucca and my diminishing savings on non essentials, like gifts, treats, days out and the like. My ambitions are minuscule they match my confidence levels.

£30 would cover the cost of the materials and provide me with an hourly rate that was below the minimum wage. I suspect this is going to be a non-starter, unless I am able to buy far better than I have been.
Magic Cochin
Magic Cochin 06 December 2011 at 17:41
I agree with much of what Felicity says, there is an awful lot of similar bead and silver jewellery about, the ones that stand out have a unique slant... a theme that's memorable and makes you take a second look.
If you are using real silver and semi precious stones – it's a balance between affordable and and reflecting the true quality of the materials used.

An idea would be offering a bespoke service to match a particular occasion outfit? Make some for friends to wear as an advert for what you can create.

Celia
x
Zoe Lynch
Zoe Lynch 06 December 2011 at 18:00
That's an interesting reply too - I suspect the value is in the USP, rather than the materials and labour.

I have seen items like this for sale on Etsy/Folksy for in excess of £40 for a gold filled/gemstone combo. I in fact paid £127 for a goldfilled labradorite necklace and pendant myself! But I guess customers like that arent run of the mill. I bought it for its beauty, I suppose I have to be more creative than I have been

x
Bev Lawrence
Bev Lawrence 06 December 2011 at 18:17
Dear Zoe you are a talented artisan and no idiot when it comes to the business world and you have proved a good work horse.My daughter makes and sells Jewellery on Itsy and I know she has paid around £26 per BEAD so think on this , either pile 'em high and sell them cheap or go the quality not quantity road do you want bread and butter or jam ?, bread and butter is for everyday jam only comes round so often but is much sweeter , but whatever road you take enjoy it Regards Bev
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:11
Hi Bev

That's a good way to think about it, decide on my market , and cost my materials and seeling price accordingly. I might be inclined on that basis to go for the high end/jam version, as it takes as long to make a cheap bracelet as it does one made with expensive materials. A very useful perspective, Thank You.
Viv
Viv 06 December 2011 at 19:28
It is very pretty.
I think other commenters have already said what I might have suggested about getting the pricing right, or of finding an original slant/niche.
A former colleague of mine made jewellery; she was a sculptor(of some renown now). She used sterling silver sheet metal cut to shape and then inlaid with hundreds of Svarovsky(sp?) crystals. Each piece was unique and lovely....and sadly too expensive for me to buy. She uses such high quality materials and the pieces are so time intense to make, her prices were high. It's finding a balance between the two.
Hope this helps.
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:14
Hi Viv

It does indeed - I have in the past experimented with silversmithing proper - in fact made a spoon for my daughter's christening!

I dont have the equipment required at home, nor an appropriate workshop to start taking it to that level though, and the out lay would be enormous.

Appreciate the suggestion though and def something to keep in mind.
Victoria
Victoria 06 December 2011 at 20:18
God, I hate captcha codes! just left huge comment, but captcha code changed and I lost it all. Will start again!
Victoria
Victoria 06 December 2011 at 20:31
I bought a whole bunch of stuff at the Wisley craft fair last week, much to my own amazement. I never normally buy anything at craft fairs - the stuff is always too colourful, or too Celtic, or hippyish. I bought knitted linen tunics in sludgy colours. I was looking for jewellery to go with them, but couldn't find anything that wasn't too modern (angular stainless steel), too sparkly or too gold.
I didn't see anything as pretty as your bracelet. The only thing I hankered after was an antique jade necklace which cost £1,200 (er, no, I didn't buy it).
The place was heaving, and all the stallholders were commenting on how much they had sold. So there is still a lot of money out there - you just have to find the market for your merchandise. No point selling upmarket stuff at a school fete or boot sale, where people expect to pay 50p - you have to chase the money.
I bought two silver link bracelets at Malvern (the links were identical to yours), each with a little Venetian glass heart and a musical note charm. I think I paid about £20 each? (My daughter has now nicked mine "because I never wear it". I "never wear it" because she's nicked it!)
For a bracelet like yours, I would expect to see a price tag of between £30 and £45.
Personally, I would think about doing more than one style or "look". Many of the jewellery stalls at Wisley just did one sort of jewellery - which meant if you didn't like that particular thing, you just walked straight past.
And always good to have a loss-leader that will pull in the crowds - elasticated beads might work? I love them, but get fed up with only being able to buy cheap versions in Accessorize, or pink "birthstone" ones.
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:17
Hi Victoria

£30 - £45 would cover my costs, including minimum wage labour and a MacDonalds Chicken Nugget meal!

Its tricky, I think I will have to take myself along to a few more craft fairs and look at what people are making and selling, and try and use that to help me.

Very useful feed back though, thanks x
Marcia
Marcia 06 December 2011 at 21:45
Hi Zoe, well it's lovely but I agree with others above. You have to get the pricing right, otherwise it's not worth the effort. You can find hundreds of very reasonable beads/gemstones on eBay. There seems to be shed loads of really good quality ones, not just cheap tatt. It is a matter of trawling through all of them though to find what you are looking for. Time consuming but worth it. A lot of the wholesalers are in Hong Kong, so supplies take time to arrive. I also dealt with a guy in Spain for Swarovski crystals! On the selling front, I had trouble selling earrings at £2 per pair at local sales, and we know from our customer base here that most people will only buy items under a fiver! But on the plus side, people know I make jewellery so I get the odd commission. I also offer repairs, which a lot of people like as most of the crummy high street jewellers won't do it, or charge a fortune to restring an old ladies fake pearls!! So if you are going for one offs then you need to pick your market place very carefully! I would expect to pay something like £30 to £40 for your bracelet, so no good trying to sell it in Tadley!! Have a look at this website: www.doodlesartandcraft.co.uk as an outlet. Their rent prices are too steep for cards, but you could put a selection of hand crafted items on your "shelf" xxx
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:19
Hi Marcia,

That's the thing isnt it, as Karen said too, you need to build yourself a following of clients who like your stuff enough to keep returning, or maybe even commission special pieces.

I'll bring the bracelet along when we next meet and you can give me the low down on the workmanship too - because I know your work is meticulous! xxx
Carol
Carol 07 December 2011 at 08:02
As you know I've been kicking around the Crafts business for a few years now but have now stopped. Mostly because of the time thingy but I have become very disillusioned with it. Very few people make a living or even break even when you take into account cost of materials, posting fees, your time, craft tables at fairs etc. The things that you are making are really lovely but it's a very crowded market and it has become even worse with the recession. Sorry to be so negative.
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:21
Not negative at all Carol, I truely appreciate the honesty, especially from an old hand like yourself who knows all the pitfalls. I need to hear these things, its all to easy to rush headlong into something only to fall flat on your face with a large hole in the bank account!
Karen - An Artist's Garden
Karen - An Artist's Garden 07 December 2011 at 09:24
Zoe, it is quite hard to make any kind of living as a designer maker. When I was doing fairs down south most people had another job as well, teaching, working in pubs etc.
To be a successful designer /maker I think you also have to also be good at marketing and networking. Etsy/folksy only really work if you have a good following to start with and then keep your shop full and let everyone know about it all the time. It is hard to stand out from the crowd - if I saw your bracelet at a craft fair - I would probably stop and try it on as lapis is one of my favourite stones ... would I buy it? No because I could not afford it - would I offer to do a swop with you for an embroidered picture?
Most certainly.

One thing that I did notice about the jewellers at craft fairs is that they all seemed to have their own customer base. I know that there were 3 that I liked to buy from and I stuck to them because if I bought ear-rings, I knew that the bangle/ ring / necklace I bought from them another time would "go" They each had a unique style that was reflected in all their work.

Making and selling your work is not an easy path to travel Zoe and I wish you luck. I think that you are naturally a very creative person with a good eye judging by the "makes" you have posted here. Even if your early sales only give you enough money to buy more materials and develop a style and a range. Then that would be a brilliant spring board.
K
PS - Jewellers always did well at fairs :)
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:23
Hi Karen,

It's really useful to have your input too, as you have so much experience of this yourself. I think I may start small and bung a few items on Folksy with the materials I already have and see what happens. Thank You for the advise x
VP
VP 07 December 2011 at 10:47
Zoe - I see your previous commenters have already aired many of the thoughts I've had whilst reading this post.

The only thing I'd add is this: look at your existing skills/strengths and see what you can do with them as well. For example what about all your fantastic photographs? Is there some way you could earn something from these? Yes, I know that just like jewellery, there's plenty of players in this field too, but you've already had some success, so is there a way you can build on it?

I sense you're not necessarily looking to earn pots of cash. It's more about a fresh start: the challenge of starting something new and gaining back your self esteem. You've done it before, so I'm sure you can do it again.

I have another idea too - but it deserves an email - so I'll be in touch :)
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:25
Hmm photography .... I have been using it - I have been making cards using toppers made from my own images that I messed with to make them quaint and vintagy, and then printed on card - when I have perfected the technique I will blog about it.

Look forward to hearing your other ideas too xx
Annie
Annie 07 December 2011 at 22:13
Oh Zoe, I so know where you are coming from! I have also suffered chronic health problems and no longer work in the roles that I trained for, one of which was Art Teacher. I am also a long time designer maker who has 'done' her fair share of craft fairs and such down the years, and is done with them, frankly. My thoughts, for what they are worth.

Your jewellery piece is lovely but it doesn't scream 'buy me' to me. Have you looked at Not On The High Street and Etsy to get an idea of whether similar items to yours are selling, or of what is selling if those pieces aren't. I would agree with others that designer maker's struggle to make much of a living, which of course is not a reason not to give it a go, just something to be aware of. Many Etsy sellers seem to make more reliable incomes from selling component parts to people wanting to make their own jewellery than they often do from selling the jewellery they make. And if you have the skills to pass on then holding workshops can also be a lucrative way to supplement your sales income. Please forgive my candour, but I've taken you at your word. Good luck whatever you decide to do :D
Zoe Lynch
Zoe Lynch 07 December 2011 at 23:28
Hi Annie,

again its is so useful to hear from someone who has been down this route. I relish the candour, its exactly why I asked for people's opinions, I needed to listen to the experience of others before committing myself further, and I am grateful you took the time to give me the benefit of your wisdom. Thank You.
Linda
Linda 08 December 2011 at 08:58
Hi Zoe. This is the first time I have seen your blog, having followed a comment you left on Preseli Mags' blog about being woken up by pain. 5.15am is my time. I take my first dose of the day, and usually manage to go back to sleep for another hour or so. I've had to explain to my sister that taking four doses of pain relief a day does not just need to cover me from 7am - 10.30pm. People forget about night-time pain unless they've been there. I have 'been there' for over 14 years, and nothing is going to change!
Perhaps this will help you? Your local Enterprise Agengy should be running short courses for people who are thinking of setting up in business. You would not be judged on the quality/design of your product, but would be helped with a plan for costing, marketing, legislation, investment v. return, tax position, and all the other aspects of running a business. These courses are usually small in terms of attendees, so there would be a group of you considering different businesses. They give feedback and realistic support, and, as far as I know, they are still free. Many people decide not to go ahead once they have considered their idea thoroughly. Even attending a short, part-time course would be a test of your stamina!
Another thing, which you may not have considered - you don't have to do just one thing. If you make products to sell for mostly a gift market, then your sales will be mostly around Christmas. Money needs to trickle in throughout the year. Without back-reading your blog I don't know what else you are interested in, but this is where a group of people all considering the same aim can be brilliant at coming up with ideas!
All the best!
Zoe Lynch
Zoe Lynch 08 December 2011 at 15:37
Night time pain is the pits - I had until very recently being having injections every 12 weeks to help ameliorate the problem - sadly the PCT in their wisdom have banned this frequency of treatment, and now I am only allowed to go in every 26 weeks. This is the subject of a battle with said PCT! Patches can be helpful too - morphine or fentanyl?

Like the idea of groups and networking. I will look into this. Thanks for suggesting it, it hadnt crossed my mind.
Pipany
Pipany 08 December 2011 at 10:09
Hello Zoe. I read this when you first posted it but wanted to have a think before replying.

I love your bracelet and (not but) agree with the others about the market being a busy one BUT (it's a positive one) I would say spend some time thinking about your USP: would you be interested in developing the story around the gemstone perhaps? what are the qualities of each - positivity/harmony/etc - could you design a range to reflect these qualities somehow, combining stones for a particular mindset or such. Perhaps there could be accompanying cards reflecting the story with any background mythology or whatever. More work but it would allow for a higher price point and perhaps a different market who would pay more for the whole and I know how fantastic you are at research.

Think about how you could also make your packaging a little different - if you do include cards or leaflets how could you package it all to reflect this and add quality?

Also I agree about marketing: if you do want to develop a market consider setting up an Etsy/ Folksy shop and a Facebook business page. I realise you know all this but I am just working through some thoughts!

I think with your ability with photography and research are skills which would enable your jewellery to be very different to others and have a highly individual style as you are likely to be inspired through that research.

Lastly (thank goodness, she says!) you are someone with enormous talents and skills Zoe - make this happen!

My love to you,
Pip xx
Zoe Lynch
Zoe Lynch 08 December 2011 at 15:41
Hi Pip

great to hear from another person who is successful at selling the things she makes. I had thought along the lines of what you are suggesting, and have made a couple of chakra inspired items, and one that speaks of love using rose quartz, and a Chinese charm. Another I have used a dragonfly to symbolise transformation. It appeals to me too.

I havent given up on the idea completely - and value all you have had to say, I will certainly continue researching!

xxx
Victoria
Victoria 08 December 2011 at 11:10
One further thought: neighbour's daughter used to make jewellery (as a sideline, she's a student) and they used to invite friends and neighbours to a jewellery sale at their house twice a year. This had two benefits - no schlepping your stuff around craft fairs, and also people feel obliged to buy, to be polite! Might work for you, because you could also sell your jams and chutneys and eggs and so on.
Zoe Lynch
Zoe Lynch 08 December 2011 at 15:47
I think you must know me better than I thought you did!

I am so not a salesmen. Suspect you know this.

The idea of doing craft fairs freaks me out - and I have to say the idea of inviting people to my house to sell stuff freaks me out even more. I think I will have to be more remote about it and set up a web page, and use Folksy. The furthest I have gone in selling my home produce is leaving the eggs by the gate with an honesty box, or selling home made preserves/cakes/hampers made to order - and then I do it pretty much at cost or for charity!

I think this will be my biggest stumbling block.
KittyB
KittyB 15 December 2011 at 08:53
Hi Zoe

The bracelet is lovely, and is something I would take a look at on Etsy or NOTHS. I search by stone if there's something I particularly want - currently buying chalcedony and aquamarine, so I just use that as a search and pick from the items that come up. I would expect to pay up to £60 for a bracelet, about £30 for earrings. I have an acquaintance who has a successful jewellery business using semi-precious and silver, she has a loyal customer base and sells from a workshop at home by appointment, on her own website and at a few very popular fairs/events. She charges over £100 for some long necklaces and has just launched a hire service for the pricier pieces. It just shows you, if it's good, people will pay, and come back for more.
PS, LOVE the candles on the post below. You are very clever x
janerowena
janerowena 30 December 2011 at 18:15
I meant to answer this before Christmas because I have a similar dilemma, but not with jewellery as the craft. I was wondering about whether you could find a different supplier.

I found this company - http://www.silverrocksjewellery.co.uk - at a craft fair I visited and yes, I do keep on going back to them, but having just had a look at their prices I do wonder how they do it, although they are essentially simpler designs than yours. I have 6 nieces to buy for and they are all collecting sets in different stones, so in my case, someone reliable who I know is going to be around for a while is important!
sally
sally 31 December 2011 at 07:30
Firstly I was truly impressed by the way you have studied and persevered to reach your goals in life. You have been set back by your illness but your fighting spirit shines through in this post, you want to change direction and I believe that you can and will. My opinion on your handmade jewellery ? I think it is delicate and beautiful and I love your presentation, go for it Zoe, may 2012 be good for you !